Since this past Sunday, the UFC has taken hype strategy in a different direction by releasing daily comic strips of UFC 148 headliners Anderson Silva and Chael Sonnen for their upcoming title tilt on July 7. The comic features lines taken directly from notable interviews and press conferences with the two fighters and is updated daily on the UFC facebook page.
Veteran British comic artist and science fiction designer Dave Golding has lent his pen to the crafting of the strip. Golding was the original artist for the critically acclaimed Dare graphic novel The Hunter, which has recently been optioned into a film script.
Above is the latest strip for the comic. The full comic can be read in chronological order after the jump.