Gina Carano Not a Believer in “Sex Sells”

Peter Lampasona January 3, 2012 1

Ending the year 2011 with crippling levels of irony, former “face of women’s MMA” Gina Carano publicly stated that she wished the media would focus less on women’s bodies and more on their talents. In the above interview with MMA Fighting’s Ariel Helwani conducted at UFC 141 and released today, Carano lamented that a nebulous force known as “the media” immediately obsesses with attractive athletes as sexual beings.

“Of course the media wants to focus on sex sells, sex sells,” Carano told Helwani. “But I’m just not a believer in that…. I’m not trying to run away from being female but, you know. Everyone just focuses on what their good at and I think if the media focused on that a little bit more instead of blowing up sex sells, you know.”

Given that Carano’s career had so much forward push in 2008 due to the sexualization of her image, the sentiment of her Joyce-esq run-on sentences initially seem out of place. But, later in the same interview, Carano admits that she got pushed too hard and too fast into the limelight and laments that she did not have more time to develop as a fighter. Her feelings on marketing women fighters based on looks may stem from a career ultimately considered a bad experience.

Carano’s new movie “Haywire” will be seeing a national theatrical release later this month in spite of some serious trepidation in development.


One Comment »

  1. No one special January 3, 2012 at 6:32 PM -

    Dont you mean FORMER MMA Fighter…..Hind sight is 20/20, Gina is the reason sex sells in WMMA. Glad she finally figured it out. Now that she isnt fighting any longer.

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