Dana White predicts future of UFC does not need PPV

In a recent interview with MMA Weekly, UFC President Dana White was asked about the future of UFC without pay-per-views, to which he responded, “Yeah, I do believe there will be a day when there probably isn’t pay-per-view.”

“With this Fox exposure, we’re only a few months into this deal,” White continued, “But yeah, as we continue to put on shows and showcase talent over the next several years, the fan base is going to grow bigger and bigger and bigger.”

With the deal between UFC and Fox going strong and doing well in the ratings, the business model for MMA may start to take a drastic change from the archaic Pay-per-view into mainstream TV land. However, there is still much work to be done to make the transition, especially in prioritizing how casual viewers decide what is important to watch, as a ppv will always hold marquee fighters and matches.

“As the landscape in television continues to change — a lot of people believe everything is gonna go to the internet,” White continued on how technology could affect the UFC business model. “We’re probably gonna get to a point where you can just pick exactly what you want. I want this channel, I want that channel, and I want that one, and that’s it… It’s very interesting to see where all this goes over the next several years, but I think the UFC is definitely gonna be a power player in the sports world.”

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